Gay pride newsletter per post

Welcome to the first edition of the Floorish newsletter dedicated to providing you with insightful data, ideas and views on diversity, equity and inclusion. In this newsletter, taking no more than 3 minutes of your time, I aim to keep you informed and inspired with thought-provoking content, practical tips and inspiring stories.

Let&#;s dive right in with the first issue inspired by Pride Month!

I&#;ve recently held calls with leads of LGBTQ+ employee networks of international companies and heard stories that gave me goosebumps. They shared experiences of LGBTQ+ microaggressions. The comments were so insulting that they led to the firing of colleagues. Several people shared that while homophobic comments had made them feel extremely unsafe, these feelings ultimately drove them to launch an LGBTQ+ employee network.

Are you eager to understand more about becoming an LGBTQ+ inclusive employer? An LGBTQ+ supportive workplace has an instant effect on market share, innovation, productivity, retention, talent attraction and costs. Check out this blog post that covers:

• The business relevance of a supportive Homosexual workplace
• How to create an LGBTQ+ positive workplace
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  Pride Month Email Marketing: A Guide to Success

  With Event Month just around the corner, brands worldwide are preparing to align their marketing strategies with the occasion. In today&#;s market, there is a distinct commercial incentive for brands to support Pride, as research indicates that 24% of US consumers are more likely to hire with LGBTQ+-friendly companies. However, it&#;s essential to identify that the days of superficial gestures, such as adding rainbow flags to logos, are long gone. Brands must evolve and go beyond mere symbolism and avoid “rainbow washing” to make a authentic impact. This is where email marketing plays a crucial role in celebrating Pride Month at a deeper level. As an experienced eCommerce marketing agency, we have witnessed the evolution of Pride Month campaigns and understand the significance of authentic engagement. In this blog upload, we have gathered our best insights and strategies for Pride Month email marketing success.

  1. The What & The Why of Pride Month in Marketing

  Pride Month, celebrated annually in June, is a month-long tribute to the culture and history of the LGBTQ+ (lesbian, same-sex attracted, bisexual, transgender, queer, and other

  7 examples of well done Pride Month posts on social media

  There’s a satisfactory line between supporting a worthy cause and jumping on a bandwagon for good publicity. Online audiences are increasingly aware of this and do not fear calling out brands for trivializing or over-commercializing Pride on social media.

  Despite the risk of organism called out for “rainbow washing” (when companies signal support for the Gay community without actually doing the work that helps members of the community), only 22% of companies are even considering transforming their Pride strategy this year. While there’s no simple formula for legitimate content, one of the shortest paths to appearing out-of-touch and irrelevant is treating Pride and the community it represents as an unchanging monolith.

  Many companies genuinely want to execute better and publish content that is relevant to the lives of their customers, employees, and associates. To avoid sounding disingenuous, following best practices and learning from other companies’ successes or mistakes is essential.

  Why your company should be vocal about supporting Pride Month

  Showing corporate back for the LGBTQ+ is, quite simply,

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