Eharmony gay
eharmony has announced a significant update to its matchmaking app app to better help LGBTQ daters.
Beginning today, eharmony members will be proficient to choose from an expanded list of genders to authentically share who they are on the platform. This update stems from eharmony’s ongoing engagement to providing a platform that is safe, inclusive and welcoming for all of its members, and its mission to aid all members find authentic love.
As LGBTQ identification rises–especially among Gen Z, it’s essential for platforms to consider and implement actions of inclusion to assist all users. Transgender people, in particular, face specific issues on dating apps so eharmony’s addition of greater ways for users to share information about their gender will let for people to link more authentically and speak to issues of self-expression and safety.
GLAAD consulted with eharmony on how to superior serve the LGBTQ collective by helping identify ways for people to declare themselves more authentically on the platform and surpass match with people they’re looking to date and connect with. GLAAD also worked with the firm on information and resources to help educate eharmony staff as well as leadership on
NASHVILLE, Tenn. (BP)–eHarmony, the organization that built much of its early success by advertising in Christian media, has launched a parallel matchmaking website for homosexuals, billing it as service that helps foster “serious relationships for the lgbtq+ and lesbian community.”
The CompatiblePartners.net website went live in recent days, several months after eHarmony and the New Jersey attorney general’s office announced a settlement to an investigation that began nearly four years earlier when a lesbian man filed a complaint alleging that eHarmony — which at the second didn’t match same-sex couples — was in violation of state law. Novel Jersey has an anti-discrimination law covering “sexual orientation.”
As part of the November settlement, eHarmony agreed to launch the website, advertise it in homosexual media and allow the first 10,000 users to register for free. The modern website features pictures of men holding hands and women hugging and claims to be a “site for singles seeking a long-term, same-sex relationship.” But research shows such relationships, particularly ones involving men, are short-lived and rarel
eHarmony's new inclusive ads are enraging some on the right
Once viewed as unwelcoming to the LGBTQ society, popular online matchmaker eHarmony has gone through a queer-friendly rebranding of late.
The site, which boasts more than 2 million messages a week, began offering same-sex matches in 2019. This winter, it launched its first queer-inclusive commercial, featuring a lesbian couple.
The ad, “I Scream,” is part of eHarmony’s current “Real Love” campaign and opens on a female couple in their kitchen. In between kisses, one chick tastes her partner’s cooking and makes it obvious she’s not a fan. The pair wind up on the couch enjoying a pint of ice cream and going in for another peck.
“Being decent with each other,” a voiceover announces. “Saying yes to great ideas. eHarmony — here for genuine love.”
Gareth Mandel, chief operating officer at eHarmony, told NBC News it was important that “our ad campaigns, our platform, and everything else we perform accurately reflect what authentic love, real dating and real relationships look appreciate both today and always.”
“We’ve spent substantial time recently bringing our entire team together to formalize a company mission and beliefs statement
As dating websites go, eHarmony sets itself apart by offering technology-based matches based on “29 Dimensions of Compatibility” that have been confirmed by experts to compete a role in creating long-lasting relationships. The organization, which has long been serving the heterosexual people launched a gay virtual dating site in 2009 called Compatible Partners, based upon the same principles. A recent court ruling, however, may be changing this duality.
Under a proposed settlement filed in the Los Angeles Superior Court on January 26th, eHarmony agreed to link its separate websites and better publicize that it offers queer dating services. Among the changes that eHarmony agreed to make are to change the language on their site to tell that their gay online dating services are ‘brought to you by eHarmony’ instead of simply ‘powered by eHarmony’. In addition, eHarmony will add a section to its website specifically for gay online dating, much like it currently offers “Jewish Dating,” “Senior Dating” and other types of targeted online matchmaking app options. As of now, this change has not yet been implemented, but I will be curious to see how they affect eHarmony, if at all.
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